Demographic Append

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HTTP Header
The "content-type" in the HTTP header must be set to "application/json", otherwise an HTTP 400 Bad Request response will be returned.

Making a Request

The Demographic Append function closely mimics the logic and data sources used in our batch append service except it allows the user to programmatically make single calls using an API. Pass contact information such as first name, last name, city, state and physical address to look-up the demographics of your customer such as estimated income, ethnicity and duration of residence.

Response Definitions

DEMOGRAPHICS

All values will have the indicated response data if the datapoint is populated, otherwise, the attribute is not returned.

Field name	Type	Description
Age	int	Age as calculated from Date of Birth.
AgeRange	string	Age range calculated from Age 18-24, 25-34, 35-44, 45-44, 55-64, 65-74, 75+
HoH	string	Head of household rank. 0-9
Gender	string	Gender. M / F / U
Marital	string	Inferred marital status. Single / Married
ChildPresent	string	Indicates presence of children in the household.
HomeownerType	string	Home Owner / Renter
LengthOfResidence	string	Length of residence (in yrs)
MedHomeValue	string	Median home value in area
Ethnicity	string	Ethnicity
MedianYrsInSchool	string	Inferred years of education (non-numeric description) High school, Some College, Completed College
EstIncome	string	Estimated household annual income
EstWealth	string	Estimated household wealth
Language	string	Primary language spoken in household
Occupation	string	Industry of occupation
Occupation - Detailed	string	Details of occupation
Religion	string	Religious affiliation

DEMOGRAPHIC_DONOR

All values returned will be "Y" if the attribute is true, otherwise, the attribute is not returned.

Field name	Type	Description
DonationsContributions	string	Donates to generic causes.
DonationsMailOrder	string	Donates to solicitations received via postal mail.
DonatestoCharitableCauses	string	Donates to charitable causes.
DonatestoAnimalWelfare	string	Donates to animal welfare causes.
DonatestoArtsCultural	string	Donates to the arts and cultural causes.
DonatestoChildrens	string	Donates to children's causes.
DonatestoEnvironmentWildlife	string	Donates to environmental and wildlife causes.
DonatestoEnvironmentalIssues	string	Donates to environmental issues and legislative efforts.
DonatestoHealth	string	Donates to medical and health causes.
DonatestoInternationalAid	string	Donates to international causes.
DonatestoPolitical	string	Donates to political causes.
DonatestoPoliticalConservative	string	Donates to conservative political causes.
DonatestoPoliticalLiberal	string	Donates to liberal political causes.
DonatestoReligious	string	Donates to religious causes.
DonatestoVeterans	string	Donates to veteran causes.
DonatestoOther	string	Donates to other causes.
DonatestoCommunityCharities	string	Donates to community charities.

DEMOGRAPHIC_INVESTING

All values returned will be "Y" if the attribute is true, otherwise, the attribute is not returned.

Field Name	Type	Description
InvestingActive	string
InvestmentsPersonal	string
InvestmentsRealEstate	string
InvestmentsStocksBonds	string
CreditRating	string

DEMOGRAPHIC_INTERESTS

All values returned will be "Y" if the attribute is true, otherwise, the attribute is not returned.

Field Name	Type	Description
ArtsAntiquesAntiques	string	Interested in art, antiques and collectibles.
ArtsAntiquesArt	string	Interested in art, antiques and collectibles.
CollectiblesArts	string	Interested in collectible art.
CollectiblesAntiques	string	Interested in collectible antiques.
Aviation	string	Interested in aviation.
TravelGeneral	string	Interested in general travel.
TravelDomestic	string	Interested in domestic travel.
TravelInternational	string	Interested in international travel.
TravelCruiseVacations	string	Interested in cruises.
Golf	string	Interested in Golf.
BoatingSailing	string	Interested in boating and sailing.
Hunting	string	Interested in hunting.
Fishing	string	Interested in fishing.
HealthMedical	string	Interested in bio-hacking, health and medical.

HTTP Error Messages

Click to see a complete listing of error messages and codes.