Enhance your contact records with numerous demographic and lifestyle metrics to help boost the effectiveness of your marketing campaigns, and more precisely target your prospects.

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HTTP Header

The "content-type" in the HTTP header must be set to "application/json", otherwise an HTTP 400 Bad Request response will be returned.

Making a Request

The Demographic Append function closely mimics the logic and data sources used in our batch append service except it allows the user to programmatically make single calls using an API. Pass contact information such as first name, last name, city, state and physical address to look-up the demographics of your customer such as estimated income, ethnicity and duration of residence.

Response Definitions

DEMOGRAPHICS

Field name

Type

Description

Age

int

Age as calculated from Date of Birth.

AgeRange

string

Age range calculated from Age

18-24, 25-34, 35-44, 45-44, 55-64, 65-74, 75+

DOB

string

Date of birth

HoH

string

Head of household rank. 0-9

Gender

string

Gender. M / F / U

Marital

string

Inferred marital status.
Single / Married

ChildPresent

string

Indicates presence of children in the household.

HomeownerType

string

Home Owner / Renter

LengthOfResidence

string

Length of residence (in yrs)

MedHomeValue

string

Median home value in area

Ethnicity

string

Ethnic group

MedianYrsInSchool

string

Inferred years of education
(non-numeric description) High school, Some College, Completed College

EstIncome

string

Estimated household annual income

EstWealth

string

Estimated household wealth

Language

string

Primary language spoken in household

Occupation

string

Industry of occupation

Occupation - Detailed

string

Details of occupation

Religion

string

Religious affiliation

DEMOGRAPHIC_DONOR

All values returned will be "Y" if the attribute is true, otherwise, the attribute is not returned.

Field name

Type

Description

DonationsContributions

string

Donates to generic causes.

DonationsMailOrder

string

Donates to solicitations received via postal mail.

DonatestoCharitableCauses

string

Donates to charitable causes.

DonatestoAnimalWelfare

string

Donates to animal welfare causes.

DonatestoArtsCultural

string

Donates to the arts and cultural causes.

DonatestoChildrens

string

Donates to children's causes.

DonatestoEnvironmentWildlife

string

Donates to environmental and wildlife causes.

DonatestoEnvironmentalIssues

string

Donates to environmental issues and legislative efforts.

DonatestoHealth

string

Donates to medical and health causes.

DonatestoInternationalAid

string

Donates to international causes.

DonatestoPolitical

string

Donates to political causes.

DonatestoPoliticalConservative

string

Donates to conservative political causes.

DonatestoPoliticalLiberal

string

Donates to liberal political causes.

DonatestoReligious

string

Donates to religious causes.

DonatestoVeterans

string

Donates to veteran causes.

DonatestoOther

string

Donates to other causes.

DonatestoCommunityCharities

string

Donates to community charities.

DEMOGRAPHIC_INVESTING

All values returned will be "Y" if the attribute is true, otherwise, the attribute is not returned.

Field Name

Type

Description

InvestingActive

string

InvestmentsPersonal

string

InvestmentsRealEstate

string

InvestmentsStocksBonds

string

CreditRating

string

DEMOGRAPHIC_INTERESTS

All values returned will be "Y" if the attribute is true, otherwise, the attribute is not returned.

Field Name

Type

Description

ArtsAntiquesAntiques

string

Interested in art, antiques and collectibles.

ArtsAntiquesArt

string

Interested in art, antiques and collectibles.

CollectiblesArts

string

Interested in collectible art.

CollectiblesAntiques

string

Interested in collectible antiques.

Aviation

string

Interested in aviation.

TravelGeneral

string

Interested in general travel.

TravelDomestic

string

Interested in domestic travel.

TravelInternational

string

Interested in international travel.

TravelCruiseVacations

string

Interested in cruises.

Golf

string

Interested in Golf.

BoatingSailing

string

Interested in boating and sailing.

Hunting

string

Interested in hunting.

Fishing

string

Interested in fishing.

HealthMedical

string

Interested in bio-hacking, health and medical.

HTTP Error Messages

Click to see a complete listing of error messages and codes.

Language
Click Try It! to start a request and see the response here!